Increasing DEV Power with Augmented Coding May 31, 2023 Technological approaches and resources accelerate tasks associated with software development and maintain the quality of actions. This is Augmented Coding. Learn more
Nestlé: Product Recommender Increasing sales within six months through an enhanced point-of-sale shopper experience Learn more Driving a 6% increase in sales in the first six months of 2022 while helping 100,000 points of sales provide an enhanced shopping experience. Learn more about results The Challenge As consumers get increasingly empowered with digital channels, the demands for retailers to be ubiquitous and understand consumers' needs and desires rise consistently. How to adapt to this change? In that complex context, the challenge for shopkeepers is to find the optimal level of products in the store to serve those who consume while not mobilizing their capital beyond what is required. Often, the salesperson assists the small retailer in finding this balance while presenting the latest news and insights about the best-performing products. Solution To optimize and make this process more efficient - and automated - and free the seller to act even more like a business consultant, Nestlé Brazil created, in partnership with CI&T, an order recommender powered by artificial intelligence. Swipe to read more > Solution Aiming to create a tool that combines people and data, the project started with extensive UX research. CI&T and Data Lab(the Nestlé team) delved into the universe of small retailers to understand what the work is like, the challenges and how to offer more accurate sales recommendations. Swipe to read more > Solution One of the challenges was showing the sales team that this project would not dismiss their work. On the contrary, this new tool gave them more time to focus on strategic activities, making their work even more valuable. < Swipe to return The data generated by the tool now helps sellers by providing a more scientific argument when suggesting products. For example, it can show the shopkeeper that products not yet sold in the establishment are performing well at other retailers with a similar profile. It can also suggest adding complementary items to those already selling well, making them even more effective when sold together. How it works As part of its internal development by Nestlé, in partnership with CI&T, the system analyzes recurrent purchase patterns, similar acquisition profiles, complementary item purchases, as well as macro data such as sales history, demographics, and more, to make the right recommendations. "The recommender suggests new products through cross-selling, that is, a product that is new to the customer, but that makes sense according to their buying habits." Luis Rodrigues, Data Scientist Master at CI&T. Building a Legacy While Achieving Results The joint work between several teams from Nestlé and CI&T leaves the company with a legacy of skills development that's useful in other projects, too. "Perhaps we will even accelerate other projects with some points we learned from this methodology because we had many areas involved working together." Larissa Frias, director of Data Analytics at Nestlé. Along with other digital transformation actions that Nestlé Brazil adopted, the artificial intelligence product recommender resulted in a 6% increase in sales in the first six months of 2022, compared to the past year, in addition to reducing costs and increasing the number of new customers in the digital channel. With a gradual implementation that began in January of 2021, the recommendation tool is being used at 100,000 points of sale. This figure is expected to double by the end of 2022 and continue to grow with a team of nearly 3,000 salespeople until it reaches 300,000 small establishments served by Nestlé in Brazil, which will be able to sell more while also providing satisfied and loyal customers with a great shopping experience. Originally seen on Experience Club (in Portuguese) Want to learn more about our work? Contact Us