Increasing DEV Power with Augmented Coding May 31, 2023 Technological approaches and resources accelerate tasks associated with software development and maintain the quality of actions. This is Augmented Coding. Learn more
CI&T Pharmaceutical Digital Marketing platform Contact Us CI&T Pharmaceutical Digital Marketing platform One-stop Medical Academic Platform Create content sharing, online discussion and feedback channels between pharmaceutical companies and HCPs. Data Center Integrate and manage the data of the medical academic platform, and collect and analyze behavioral data. Use artificial intelligence and machine learning technology to empower the medical academic platform to make the platform intelligent. A closed-loop system of one-stop medical academic platform and data platform Pharmaceutical companies invite HCPs to the platform, and HCPs look for new knowledge and information from the platform, which promotes communications between pharmaceutical companies and HCPs. With enhanced understanding of HCP’s interest by analyzing HCP’s behavior data, the platform can recommend customized content to HCP, reduce invalid push, and improve communication, so that pharmaceutical companies can get HCP’s feedback on products faster and more accurately, and improve marketing and sales activities. ● FACILITATE COMMUNICATION WITH HCP ● PROMOTE EVENTS AND MEDICAL INFORMATION COMMUNICATION ● COLLECT HCP BEHAVIOR DATA TO PROMOTE PRECISE MARKETING ● HCP'S 360 PORTRAIT ● INCREASE HCP COVERAGE AND BUILD A PRIVATE DOMAIN PLATFORM ● IMPROVE THE EFFICIENCY OF MARKETING ACTIVITIES ● ESTABLISH A CHANNEL FOR HCP TO GIVE FEEDBACK ON PRODUCTS One-stop medical academic platform Use the omni-channel data strategy，collect information such as content, articles, and conferences within the enterprise and external public platforms to promote HCP retention, communication, and interaction. Online Academic Platform Medical Activities Medical Library Medical News Medical Tool Medical Broadcast Webinar Medical Chatbot Clinical Guidelines Medicines Information Inquiry Marketing Activities Survey & Feedback Data Center Data Collection • Real-time and batch data processing• Unified data ingestion layer with multiple data ingestion capabilities and the ability to capture variable data from source systems Data transformation • Data Modeling• Improve data quality• Improve the doctor labeling system• User behavior analysis Data Activation • HCP classification and model management• Behavioral Information Analysis AI/ML • Data Modeling• Improve data quality• Improve the doctor labeling system• User behavior analysis Platform advantages Highly customized Customized development according to the actual business needs Data closed loop system The data closed-loop system enables data to re-help to the business. Deep data integration Deep data integration with Salesforce, Veeva, Dynamics 365 and third-party professional medical platforms Private deployment Agile, collaborative and transparent collaboration, offering customers a private environment to deploy with all source code Data security & compliance Meet the requirements of GDPR, China Personal Information Protection Law and other relevant laws and regulations Case Studies World's Leading Pharmaceutical Company A Global Fortune 500 leading medical company partnered with CI&T to build a comprehensive digital solution from scratch. HCP registration rate 4 times higher than last year. Know More A Pharmaceutical Conglomerate Help a pharmaceutical conglomerate achieve an ambitious sales goal in the face of a marketing strategy that was in only a nascent stage of digital transformation. Learn more Know More NuVasive The NuVasive team was looking to fully digitize its sales and customer service operations in Japan. Initially, orders were managed through a semi-manual workflow and required a great deal of time from Sales and Customer Service team members. Together, we developed a mobile web application with the goal of improving operational efficiency. Learn more Know More Global Clients Being selected by top companies through many challenges Learn more Contact our pharmaceutical digital specialists