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PERSONALITY & VOICE

We strive to connect our brand with our audiences with messages that reflects our personality

WE ARE

HUMAN-CENTRIC

People are at the heart of what we do and we never lose sight of this, always leading with empathy and understanding. That represents the CI&T way.

INSPIRING

Stories are how we express ourselves, connecting with others through shared experiences, and taking them on the transformation journey.

KNOWLEDGEABLE

Everything we do is grounded in our extensive engineering background and comes from our ability to consistently deliver practical solutions that drive long-term success.

LOGO

The logo is the primary identifier of our brand.
It's employed to quickly communicate our name and identify to the world.

TYPOGRAPHY

At the heart of the identity is our unique type system, it consists in the combination of a display font and a system font.

PP Fragment Glare

Our display font is elegant, highly contrasted, and spiritful. It’s used mostly in headlines, on its own, or combined with DM Sans.

DM Sans

Our system font is a low-contrast geometric Google Font, ready to be used in decks, docs, and pretty much everywhere else.

COLORS

Colors play an important role in how the brand comes to life.

Bright Coral

RGB 250 | 90 | 80

CMYK 0 | 80 | 60 | 0

HEX #FA5A50

HEX #FA8982

HEX #FAB8B4

HEX #D94A41

HEX #A63832

Deep Red

RGB 105 | 0 | 55

CMYK 40 | 100 | 35 | 50

HEX #690037

HEX #802655

HEX #994D74

Soft Pink

RGB 250 | 185 | 255

CMYK 10 | 35 | 0 | 0

HEX #FAB9FF

HEX #C785CC

HEX #A26CA6

Navy Blue

RGB 0 | 0 | 80

CMYK 100 | 90 | 0 | 50

HEX #000050

HEX #242459

HEX #393973

Light Blue

RGB 180 | 220 | 250

CMYK 50 | 0 | 0 0

HEX #B4DCFA

HEX #8CB3D9

HEX #6B8FB3

PHOTOGRAPHY

The mood of our photos must reflect the brand personality.

BRAND ASSETS

Resourceful assets that offer a second layer of visual information.

TOOLS & TEMPLATES

Agility and practicality when it comes to bringing our brand to life.

Internal Posts Templates

Create Workplace’s posts easy breezy

Presentation Templates

Base for all your decks

Wallpapers & Covers

Our brand everywhere

Internal Programs Templates

Celebrate birthdays, promotions & more

Email Signature

Create your online business signature

Fast Facts

Introduce CI&T at a glance

Letterhead Template

Base for your documents

REBRAND POCKET COURSE

Discover more about the creative process and
the new elements of the CI&T brand.

This page is our go-to toolkit for everyday brand magic.

Here we go through our brand elements in a flash.

For a full understanding, dive into our Brand Compass Guide and get all the deets.

Questions about our brand? Reach out: brand@ciandt.com