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PERSONALITY & VOICE We strive to connect our brand with our audiences with messages that reflects our personality WE ARE HUMAN-CENTRIC People are at the heart of what we do and we never lose sight of this, always leading with empathy and understanding. That represents the CI&T way. INSPIRING Stories are how we express ourselves, connecting with others through shared experiences, and taking them on the transformation journey. KNOWLEDGEABLE Everything we do is grounded in our extensive engineering background and comes from our ability to consistently deliver practical solutions that drive long-term success. Check the complete guide LOGO The logo is the primary identifier of our brand.It's employed to quickly communicate our name and identify to the world. Logo for printing Logo for digital TYPOGRAPHY At the heart of the identity is our unique type system, it consists in the combination of a display font and a system font. PP Fragment Glare Our display font is elegant, highly contrasted, and spiritful. It’s used mostly in headlines, on its own, or combined with DM Sans. Request access DM Sans Our system font is a low-contrast geometric Google Font, ready to be used in decks, docs, and pretty much everywhere else. Download here COLORS Colors play an important role in how the brand comes to life. Bright Coral RGB 250 | 90 | 80 CMYK 0 | 80 | 60 | 0 HEX #FA5A50 HEX #FA8982 HEX #FAB8B4 HEX #D94A41 HEX #A63832 Deep Red RGB 105 | 0 | 55 CMYK 40 | 100 | 35 | 50 HEX #690037 HEX #802655 HEX #994D74 Soft Pink RGB 250 | 185 | 255 CMYK 10 | 35 | 0 | 0 HEX #FAB9FF HEX #C785CC HEX #A26CA6 Navy Blue RGB 0 | 0 | 80 CMYK 100 | 90 | 0 | 50 HEX #000050 HEX #242459 HEX #393973 Light Blue RGB 180 | 220 | 250 CMYK 50 | 0 | 0 0 HEX #B4DCFA HEX #8CB3D9 HEX #6B8FB3 PHOTOGRAPHY The mood of our photos must reflect the brand personality. Check the guide BRAND ASSETS Resourceful assets that offer a second layer of visual information. Shapes Icons Motion Stickers TOOLS & TEMPLATES Agility and practicality when it comes to bringing our brand to life. Internal Posts Templates Create Workplace’s posts easy breezy Access Presentation Templates Base for all your decks Access Wallpapers & Covers Our brand everywhere Access Internal Programs Templates Celebrate birthdays, promotions & more Access Email Signature Create your online business signature Access Fast Facts Introduce CI&T at a glance Access Letterhead Template Base for your documents Access REBRAND POCKET COURSE Discover more about the creative process and the new elements of the CI&T brand. Watch here This page is our go-to toolkit for everyday brand magic. Here we go through our brand elements in a flash. For a full understanding, dive into our Brand Compass Guide and get all the deets. Explore here Questions about our brand? Reach out: brand@ciandt.com