Increasing DEV Power with Augmented Coding May 31, 2023 Technological approaches and resources accelerate tasks associated with software development and maintain the quality of actions. This is Augmented Coding. Learn more
CI&T CDP Customer Data Platform Contact us CI&T Customer Data Platform Collect, unify, store and manage customer data from multiple channels, build a unified One ID of customer, user profile and tagging system. Features User data integration and analysis User personal data, behavioral data integration and analysis One ID unique identification creation Real-time association of multi-terminal user information Personalized content delivery Personalized content recommendation based on user preferences Data collection and governance Collection and governance of consumer data from internal and external platforms and systems Construction of user label and portrait system Smart label system, 360 portrait BENEFITS 01 Break data silos, integrate user data, and activate data value. 02 Enable precision marketing, refined operation, and improving conversion. 03 Optimize user experience and increase user loyalty. Case Study CONSUMER PACKAGED GOODSCI&T designed a CDP platform for a Fortune 500 company to collect consumer data and activity data through real-time data integration and batch upload.Provide consumer insights through data query and analysis, and provide the ability to expose data to trusted requesters for further data activation. FEATURES 1. Tag Analysis and SegmentationCustomize smart labels according to business needs.2. Data activation and cost savingsRealize value by feeding data back into business activities, such as retargeting, precision marketing, etc. RESULTS • Collected data from over 150 campaigns• Collected over 200W of data• Collected over 200 million user profiles in total• Provided data support for over 50 campaigns Global Clients Being selected by top companies through many challenges Learn more Contact our CDP specialists!