Delivering a new level of shipping service with innovative technologies

Summary

Opportunity 

Launch a brand new corporate website, as well as be able to rollout and manage 30 new local websites in a tight schedule.

Solution 

ONE identified Drupal as the ideal content management system for the platform and called upon CI&T to provide the solution. By relying on its proven Lean Digital process, CI&T was able to finish the UX/UI design, platform development and testing in less than 5 months.

Results

The website went live in Feb 2018, making it possible for ONE to accept initial bookings two months ahead of the operation starting date. By the beginning of May 2018, a significant number of ONE’s valued clients are already using the platform for their day to day transactions.

Opportunity

ONE, (Ocean Network Express), combines the container vessel fleets and ocean freight businesses of the top three Japanese carriers, NYK, MOL and K-Line. In 2016, the firms agreed to join forces in order to gain scale in an increasingly competitive market, and they have invested $3 billion in the joint venture.

Planned to begin its operation across six continents in April 2018, ONE identified the need to launch a brand new corporate website before then, as well as be able to rollout and manage 30 new local websites, one for each of their subsidiaries. The corporate website would work as a content hub which gives ONE a centralized control over the local websites' content.

The Goal

To ensure the timely and successful launch of the new platform, ONE decided to adopt a framework with out-of-the-box features that are easy to customize and require short development time. With the global rollout in mind, reusability was another key requirement for the project. Meeting all the core project requirements, Drupal was identified as the ideal content management system for the platform.

ONE selected CI&T due to the company’s deep experience working with global companies using Drupal and leading large enterprise-wide Lean/Agile projects inside Fortune 100 firms. At the inception phase, CI&T identified the following 3 key milestones for the project:

• Build the global website
• Local rollouts
• Add and localize web content

How CI&T Executed

During the first sprint, CI&T conducted an intense discovery phase with ONE’s governance team, gathering the major business and technical requirements, their goals, and how the selected platform should play an important role in the project execution, performance and time to market. Important to mention that ONE and CI&T’s shared Lean & Agile value was indispensable to a successful result.

By relying on its proven Lean Digital process, CI&T was able to finish the UX/UI design, platform development and testing in less than 5 months. CI&T's extensive knowledge of Drupal and Acquia Cloud Site Factory was key to defining and implementing a robust architecture, therefore leveraging the foundation needed for rapid development and value activation.

Results

The website went live in Feb 2018, making it possible for ONE to accept initial bookings two months ahead of the operation starting date. ONE reported many improvements over the previous solution since the launch of the new platform, which helped them fulfill the major strategic goals set during its inception.

• Boosted customer experience: streamlined menus, layout and location-based reminder pop-ups give users easy access to the items that add value to ONE’s brand and business.

• Enhanced functionality: by integrating with eCommerce and CRM tools, the platform offers a wide range of functions including scheduling, booking, bill of lading issuance, shipment tracking and inbound processing.

• Improved customer engagement: clients can subscribe to ONE services to receive news, shipping schedules, as well as surcharge change notices.

• Excellent content governance: Drupal-based CMS enables the content team to adjust and update content properly for all the sites as often as needed.

Feedbacks

By the beginning of May 2018, a significant number of ONE’s valued clients are already using the platform for their day to day transactions. With the successful delivery, CI&T has become a recognized digital partner within ONE for executing the most challenging projects.

According to Freddy Fok, ONE Strategy & Innovation Manager: "It was not easy to manage tough constraints on setting up such platform, with the most challenging integration in history of the shipping industry. CI&T Team did an excellent job in the implementation of global and local sites and they did indeed live up to her name for LEAN AGILE methodology. We will continue to grow further our collaborative activities with CI&T and its digital innovation team. "