With the proliferation of digital technology, companies are able to collect more and more data and use it for business. It is no exaggeration to say that whoever controls the data now controls the business, and it has become one of the most powerful tools that can greatly affect the growth of a company.

However, even if you have a huge amount of data, it is not easy to find out how to use it to bring results to your business and put it into practice, and there are many cases where the value of data utilization is not found.

CI&T has 26 years of experience in accelerating global companies’ digital transformation in leveraging data to provide solutions that maximize business potential.

What can we do with data? ① Decision making

One of the greatest benefits that data can bring to a business is the ability to make well-founded, data-driven decisions, and CI&T recommends that project decisions be made transparently and without bias, using data rather than just the subjective views of a few people. 

First, gather the necessary information by developing a number of hypotheses throughout the project and validating them with actual audiences. The collected data can be used to deepen understanding of user needs, markets, and businesses, and then used to make important decisions that will lead to more powerful solutions and impact the business.

What can we do with data? ② Security

CI&T has been securely handling the end-to-end lifecycle of data (collection, storage, use & destruction) and designing the best processes and solutions for transforming data into information, knowledge and intelligence for its clients for decades now.

We are proficient in both data protection & privacy, combining expertise in technology & best practices in secure software development and knowledge of data privacy regulations of the various regions where we are present such as GDPR, APPs, CCPA, LGPD.

What can we do with data? ③CDP

How CI&T can help you with Data

We extract value from data to business impact and a data-driven culture driven by engineering, science, technology, business and people.

We drive our clients into the data journey, increasing their confidence and preparedness to make - data driven - decisions.

To generate true business impacts for your company to transform and grow, we have a multidisciplinary team to support all the areas using data & analytics.

Here are the 7 drivers of our data use.

1. Management of uncertainty: not always data will be accurate, we'll cope with incomplete data also scientific method: creating and validating Hypotheses often the data has an expiration date to be used.

2. Start small & scale: Start with the data and tools you already have and extract value from it before investing in the next steps.

3. Security & privacy as a design criteria: Respecting privacy and based on strict security criteria.

4. Evolutive Approach: Use your own systems and tools and evolve as needed step by step. Don't start from scratch.

5. Transparent & unbiased data: Using data to build instead of to prove points.

6. Collaborative engagement: Engagement of data competence with others in the company, multidisciplinary co-creation.

7. Result oriented: Focus on your target area and define clear goals for that.

Data cases

To know more

Putting Data at the Center of Your Digital Innovation