CI&T Dictionary

Powerful management tool with a focus on problem solving. It helps to promote the continuous improvement of processes and to design the strategic planning of companies based on real business pains. It is called that because it is made on a sheet of A3 paper (237 mm wide and 420 mm high) in which the context, current situation, objectives, cause analysis, solution plan and subsequent description are outlined. It is based on the PDCA (Plan-Do-Act-Check) cycle, popularized by W. Edwards Deming in the 1950s, which brings dialogue - and the creation of consensus - between people as a basis for solving the organization's problems. It must be used and monitored in a cyclical and continuous manner.

A form of business management system that focuses on the individual initiative and self-organization to accomplish tasks. This is opposite to bureaucracy which relies on defined rules and hierarchical systems to meet goals. Adhocracies can work well in fast-paced industries where organizations can act upon new opportunities and use to their competitive advantage, or small organizations where managers can still direct as necessary.

A development approach that delivers software in phases by continuous innovation by radically changing business models and capabilities over time and availability of resources, with the aim of perfectly matching the current market trends.

CMS stands for content management system. CMS is computer software or an application that uses a database to manage all content, and it can be used when developing a website. A CMS can therefore be used to update content and/or your website structure.

A customer data platform is a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems.

A customer-centric strategy aims to put customers at the core front of the business to create positive experiences, thereby building long-term relationships, drive profit and gain competitive advantage.

Customer experience, also known as CX, is your customers' perception of their experience with your business or brand. CX is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you.

Refers to everything from IT modernization to digital optimization to invention of new digital business models. It’s more similar to ‘digitization’ than ‘digital business transformation'

A free and open-source content management software used to create websites and applications. It offers great standard features like modularity flexibility, easy content authoring, reliable performance and excellent security.

In Japanese, Hoshin means "the view of true north", or true north. At this stage, the company's objectives are defined and unfolded - and these must be easily understood and become the main focus of everyone within the organization. For this reason, it basically consists of dynamics for the collaborative construction of strategic planning towards this true north.

It is the acronym in English for Key Performance Indicator, or the famous Key Performance Indicators. They are nothing more, nothing less than the metrics that you choose as essential to evaluate a product or process.

A customer-focused approach to effective solutions, involving learning different ways of working and decision-making, and using minimal resources.
Lean Philosophy is a management methodology that optimizes costs and reduces a company's time and waste. Based on Lean Thinking, a mental framework that prioritizes the use of resources in an efficient way and oriented to the enhancement of results and the involvement of teams in search of continuous improvement, this philosophy proposes a business strategy geared, above all, to customer satisfaction.

Refers to the incorporation of elements of both continuous delivery and improvement, optimized across the complete value stream.

It is a management tool that aims to promote the continuous improvement of processes through a circuit of four actions: plan (plan), do (do), check (check) and act (act). The aim is to help understand not only how a problem arises, but also how it should be solved, focusing on the cause and not the consequences. Once the opportunity for improvement has been identified, it is time to put into action attitudes to promote the necessary change and, then, achieve the desired results with more quality and efficiency.It is the acronym in English for Key Performance Indicator, or the famous Key Performance Indicators. They are nothing more, nothing less than the metrics that you choose as essential to evaluate a product or process.

Mural (online or physical) where data, plans and actions on a specific front / project are exposed.