Kraft Heinz Sales Tech Ecosytem

Kraft Heinz | Client Case Story

Building a world where consumer wants don't lead to an empty shelf

Let's make life delicious!

Just imagine: your customer is in the supermarket, and the mustard has run out. How can you avoid this? You have no idea where it went - but you really want to keep ketchup-lovers happy.

The out-of-stock issue is no longer a problem with the Sales Tech Ecosystem.

A system made to transform data insights into dynamic business actions

Right data at the right time

The Sales Tech Ecosystem is a digital, automated business management system that provides the sales team with the right data at the right time from a single platform

Revenue increment

The system increases revenue and reduces costs for all business units in the international zone, consolidating data and providing real-time information while monitoring the entire sales cycle for better informed decisions faster than ever before

Business knowledge

The Ecosystem allows Kraft Heinz to increase business knowledge and establish a long-term data-driven partnership with customers, ensuring that every store offers the right product

Kraft Heinz Sales Tech Ecosystem

Think international, act local

An international agile project

This project started life in Brazil, delivering the Sales Tech Ecosystem product with the tools and other customised features created for the Brazilian market. We plan to continue rollout in other key territories in the Kraft Heinz international zone.

Multicultural engagement

The project was staffed from six countries: Portugal, the UK, Brazil, Uruguay, Germany and the USA. Teams worked together and shared global and local knowledge.